VR / AR / MR / Industry 4.0 Blog
How will AR and VR impact marketing strategies?
Digital marketing is fast-paced in this revolutionising era, and the introduction of Virtual Reality and Augmented Reality in the marketing aspects has increased customer interactions. Virtual Reality helps marketers to provide their customers with a hand-crafted...
Museum Interactive Technology: What are the main challenges in technology-enabled museums?
A museum allows each one of us to look at our past, reflect on it and help pave the way for our future. It is like the rearview mirror in the cars we drive and quite essential too. Museums are repositories of the cultural heritage and history of the planet we live on....
Virtual reality headsets: everything you need to know
If you’re a gaming enthusiast and one who is interested in virtual reality games, you would be a keen observer of the new VR headsets, and this may definitely interest you. While VR reminds most people of the VR gaming experience, this fantastic technology is actually...
What are NFTs & Virtual Reality
NFTs are just Non Fungible Tokens. That’s it! To the average reader, the previous statement could mean anything and nothing and actually lead them nowhere. I’m just kidding before we get more into it. Is the NFT like that physical token that most people are familiar...
Virtual Reality for Well-Being: The Next Big Thing for Mental Health
Virtual Reality has got its place in treating and helping to stabilise people's mental health and well-being. This pandemic has been a tough time for many, which has resulted in several mental health issues. VR comes into the spotlight by being an aid in improving...
VR Surgery: Virtual Reality Gets Real In the Operating Room
Since the COVID-19 pandemic, many of us have found various digital tools and resources to help us get our work done. The restrictions on physical contact and social distancing to keep people safe have led to the adoption of technologies that were considered...
The scope of implementation of AR in e-commerce
Augmented Reality (AR) allows the users of e-commerce sites to virtually try on products before purchasing. This aspect gives an experience which is as relevant as shopping in a store. The notable point is that consumers can try products anywhere and anytime, just...
VR’s Role in the Marketing Strategies of Retail Shopping
Virtual Reality is being rapidly adapted in the retail market to enhance the customer experience. Its user-friendly aspects are responsible for a unique shopping experience at retail stores. It can also provide customised assistance to every individual customer. VR is...
What are the Advantages of VR in Museums?
As a technology that is being extensively implemented in all fields across the globe, Virtual Reality is paving its way swiftly in every other sector. Speaking of virtual reality's implementation in museums makes it a very innovative and interactive proposition. This...